Many of you may have wondered why your local Family Mart has suddenly disappeared and been replaced by a CU or CU Later or even CVS for You.

I personally was a little surprised at why there was a real need to change the name. However after reading this article (Rebranded Family Mart will CU later) I feel can understand the thinking behind it in this simple quote.

“The name CU, an abbreviation of ‘Convenience for You,’ represents the transformation into an independent convenience store rather than just an imitation of Japanese models”

It is a gradual process which means that your local Family Mart may not change for at least a few months.

CU Mart at Night (March 2013)

CU Mart at Night 2 - South Korea

CU Mart at Night - South Korea

Closing

Any questions or comments please let us know.

Tim
Modern Seoul
tim@modernseoul.org
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