For this weeks Modern Seoul KPOP Song of the Week we’ve chosen “On and On” (온앤온) by Boyfriend (보이프렌드). It was released this Monday May 27th and has amassed just over 250,000 views so far on Youtube. Here are our reasons for choosing “On and On” for our song of the week:

  • Firstly the song is catchy and cute, matching the bands image well.
  • Secondly the video fun with a little extra fun. It may not win any Oscars but it matches the song well.
  • Finally Boyfriend have stayed with the cute boy next door image, rather than going in a more mature B.A.P type direction.
  • On the negative side; there is no story to speak of it’s more like an advertisement for the Japan City they are in (I’m not sure where it is though).

Boyfriend On and On 2

More Information on Boyfriend

Boyfriend On and On

Basic BackgroundBoyfriend launched in May 2011 (2 years ago) and are made up of 6 members ranging in age from 24 down to 17. The group also includes a set of twins 18 year olds Kwangmin and Youngmin. They’ve enjoyed a good amount of success since their debut and have proved very popular not only in Korea but around the world (mainly Japan where this video was filmed).

The Key Links:

Facebook Fan Page

Official Twitter Page

Boyfriend On and On Japan

Boyfriend On and On banner

Other versions:

Here is a English / Romanized Subtitles Version, sorry the quality is a little low:


We hope you’ve enjoyed and agree with our choice for KPOP Song of the week. If you have any suggestions for next weekend, please let us know.

For last weeks KPOP Song of the Week “I Love You” by Akdong Musician please click the link.

Have a fun Sunday.

Modern Seoul
Modern Seoul Logo 2013 m