Hello any and welcome to another Modern Seoul KPOP Song of the Week. This week we’ve chosen “Rum Pum Pum Pum” (첫 사랑니) by F(X) (에프엑스). It was released this past Wednesday July 24th and has already been viewed over 3.5millon times so far on YouTube (that’s roughly 1million views a day). Here are our reasons for choosing “Rum Pum Pum Pum” for our KPOP song of the week:

  • Firstly the song is catchy, fun and a perfect summer tune.
  • Secondly the videos style matches the song and it’s in a familiar f(x) style.
  • Finally F(X) have stayed true to their style and haven’t gone down a strange new road.
  • On the negative side; the video is a little safe and doesn’t really include any story but that’s only a tiny issue.

f(x) Rum Pum Pum Pum Group

More Information on F(X)

f(x) Rum Pum Pum Pum Group 1

FX or 에프엑스, started in 2009. The group is has 5 members from around the world (sort of) there are 2 Americans (Amber and Krystal), 2 Koreans (Luna and Sulli) and 1 Chinese (Victoria). They gained quick success and although they’ve all been involved in solo projects they seem to be back together for Summer 2013 at least.

Key Infinite Links:
Website : fx.smtown.com/
Facebook: fb.com/fx.smtown
YouTube Channel : youtube.com/fxsmtown

f(x) Rum Pum Pum Pum video

f(x) Rum Pum Pum Pum banner

Other versions:

English Subtitled Version Here:

LIVE version from M Countdown Comeback/Beach Stage:


We hope you’ve enjoyed this KPOP Song of the week and also that you agree with our choice. If you have any suggestions for next weekend, please let us know.

For last weeks KPOP Song of the Week “Destiny” by Infinite Please Click Here.

Have a fun Sunday, for the second week running it’s a shame about the rain 😥

Modern Seoul
Modern Seoul Logo 2013 m