The evening of Sunday June 8th (Monday morning Korea time) saw the release of the latest PSY music video titled  “Hangover” feat. Snoop Dogg. Of course on the back of the 2 billion famous Gangnam Style and pretty successful Gentleman it’s not going to be easy to release songs or videos which reach the same level. Sadly this release is all about the video as the song is very average. The rapping elements from Snoop Dogg are solid but PSY doesn’t really sing and when he does it’s over produced and robotic.
However we know that PSY videos will be successful, and therefore that’s where the money is here. He’s also doubly cashed in with a range of product placements, all of which he endorses. Overall song not good, video entertaining and message…PSY likes Soju?

The Different Products, Places and Things featured in the Video

Although the song isn’t great, the video is at least entertaining and features a range of different Korean products as well as popular places. Although we don’t love product placements in movies, on  TV or music videos, but it’s a reality of the commercial world we live in. So here are some key scenes and moments from “Hangover” by PSY featuring Snoop Dogg:

1) Soju and Somek

Here we have a long long line of beer glasses (Hite Dry Finish) and shots of soju.

PSY Hangover Somek PSY Hangover Somek 2

2) GS25, Hangover Cure, Triangle Kimbap, Potato Chips and Noodles

This is basically the shopping list for someone on their way home after a little midweek drinking. Also in the background there is once again Hite Beer and Jinro Soju.

PSY Hangover Snoop Dogg GS25 PSY Hangover Snoop Dogg GS25 2

3) Chinese Restaurant and more Soju

Chinese Food in Korea is pretty popular and the restaurants are often nicely decorated like in this scene. However it’s uncommon people drink large amounts of soju there (but maybe beer).

PSY Hangover Snoop Dogg Chinese Restaurant Soju

4) Singing Room or Noraebang

Where are many people go after eating and drinking? Yes, Noraebang. Of course on the table are more cans / bottles of Hite Dry Finish. Also the video featured KPOP idol G Dragon.

PSY Hangover Snoop Dogg Noeraebang
G Dragon 🙂

PSY Hangover Snoop Dogg Noeraebang 1

5) Wolmido Amusement Park

Close to the port in Incheon, this is an old style more fairground amusement park.

PSY Hangover Snoop Dogg Wolmido

6) Billiards

A common sight around south Korea are billiard halls.

PSY Hangover Snoop Dogg Billards PSY Hangover Snoop Dogg Billards 1

7) Kill Bill Drinking

It’s not until you look closely you’ll see a number of liquor / spirit brands on the different cups and bowls. Jack Daniels, Absolute Vodka and Jim Beam to name the obvious ones.

PSY Hangover Snoop Dogg Drinking

8) Seafood Restaurant and More Soju

Soju Shaking, Soju Pouring and Soju (couple style) drinking. All whilst surrounded by empty shells.

PSY Hangover Snoop Dogg Soju Shake PSY Hangover Snoop Dogg Soju Shake 2 PSY Hangover Snoop Dogg Soju Couple

9) The Streets of Incheon

We finish on the wild streets of downtown Incheon. Fights and Car crashes are rare but drunk people walking around at the break of dawn not so much :).

PSY Hangover Snoop Dogg Incheon Street

Other Related Videos and the future for PSY

Firstly at the end of the Hangover Music Video a hint was left regarding PSYs next release. It’s titled Daddy and will be release at some point this summer.

PSY Daddy Coming this summer

Secondly here are a few videos related to the release of Hangover;

More Coming Soon

Finally

If you have any questions or comments regarding Hangover, PSY or Snoop Dogg in Korea please feel free to let us know, either via email, Facebook, Twitter or by commenting below.

Have a great day!

Tim & Sujeong
Modern Seoul
contact@modernseoul.org
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